Choosing a niche – 8 lucrative niches you should consider.

Starting your online business begins with an idea. That idea turns into your Niche -> Your idea targeting a specific interest. Choosing a Niche is important because this is the idea you are ‘Marketing’ to the people. There are millions of Niche’s and Billions of web users who are searching every day for their specific topic. Let’s look at important criteria for choosing your Niche.

Choosing a niche

What are you passionate about?

Choosing a Niche based on your passion and interests is the right place to start for several reasons.

  1. Usually you know a fair amount about things you are passionate about
  2. You’ve already invested time and money on your passion so you’ll have something to talk about.
  3. You would easily be able to answer questions about this topic.
  4. It won’t get boring spending time learning more about something that you’re already interested in. Going from interested to expert won’t be a huge jump and you’ll really enjoy making money while telling people about something you love.

research our niche

Google It.

What I mean by Google it is that you are going to want to check up on the competition. See what else is already out there on the web regarding your particular niche. Ask some questions.

  • How much information is already out there?
  • Are there a lot of paid Ads coming up on the topic?
  • Are the websites personal like a blog or just information from a larger business/company/corporation?
  • What kind of information are people looking for regarding your topic?

niche that pays

Affiliate Programs that pay for your Niche

We are choosing a Niche based on our interests but the plan is to monetize that. So we need to know which companies carry products related to your Niche and which ones have Affiliate programs that will generate a commission. This is important as you want to be able to partner with a company and promote their products. There are literally thousands of Affiliate Programs so you’ll be able to hook yourself up and generate income, however its our job to do our due diligence before building out our website. We need to know what our aim is, who we’re linking up with and how we will promote the product.

Wealthy Affiliate has a tool called Jaaxy that can help us with such research. As we figure out our niche and some keywords related to that niche we can find out what kind of competition we have. Jaaxy is included in the premium membership with Wealthy Affiliate which is amazing because this tool alone would cost $20 per month. Jaaxy helps with key word search which can tell you how much competition there is online for the topic that you want to talk about. It can also help you track your websites rankings in Google, find lucrative ideas and what’s trending as well as find Affiliate Programs. Have a look at Jaaxy HERE.

niche ideas

Choosing a Niche

Maybe you still feel unsure what a good idea is or you don’t quite understand a good example of a niche. If you are here looking at this I can tell you that you have a wealth of knowledge. You might have worked somewhere, sold something, done an MLM, home schooled your kids, have a hobby, are involved in a sport or club. All of these experiences can be considered marketable. We are just turning our passion and interest into a job. People’s niches vary extremely and there definitely IS something for you.

I thought I’d list some ideas just to show you what can easily be turned into a niche.

  • Homeschool– Your niche could be Curriculum, Supplies, Crafts, How to Homeschool etc. Then you would suggest the resources for that specific area that are sold by a company with an Affiliate Program.
  • Journaling-If you are someone who Journals….this alone can be a niche… to effectively journal, which journal is right for you, Bullet Journaling vs other types of Journaling, the benefits of Journaling.
  • Educational toys- for children, preschoolers, boys, girls, etc. This can include articles about brain stimulation, dexterity, how to choose, what to choose and so on. Melissa & Doug for one has an Affiliate Program and great quality toys.
  • Cake Decorating- If you have a skill for decorating cakes and have used fondant or piping skills this could be a great niche. There are lots of cake supplies sold online and you could recommend what’s good, what’s not. You could do teaching videos, share techniques and tips. How to plan your child’s birthday party could be part of it or even its own niche selling party supplies.
  • Health & Beauty– Of course this is a broad phrase for literally thousands of niche ideas. This is a billion dollar industry and you could do anything from which Make-up is best to Ketogenic diets or Paleo. You could talk about health foods and how to use Coconut oil. The sky is the limit.
  • Fitness- Another rich industry with so many options of what to talk about. Your niche could just be exercise clothes, exercise equipment, how to get healthy, weight loss, supplements, herbs and vitamins.
  • Photography-This is a great niche as again there is so much to talk about and you could go so many ways from selling cameras, lenses, photo printers, tripods, photo editing software, etc. So a good example again of a niche is you wouldn’t be as broad as Photography but more like how to choose the right camera or how to choose the right editing program. Great niche
  • Camping or Hiking Gear– For the family that is outdoorsy, what a great niche. You could talk about how to camp with small children. Camping on a budget. You could recommend tents and camping gear. Hiking also and rock climbing. Those involve a lot of gear and there are thousands of people interested and looking for information every day.

Obviously this isn’t a comprehensive list but I wanted to throw some ideas out there. Again a niche would look more specifically at one area of any given topic. You don’t want to be too broad, but again each niche has so much to talk about and as you learn more and grow out your website you can also do YouTube videos or Facebook live where you can teach about your topic.

starting business

The Wrap Up

We’ve gotta start somewhere on this journey of becoming a Mompreneur. I hope this has been a more in-depth look at what a Niche is and how to choose. I’d be happy to take any questions. Like I said earlier just a little research can open up a million ideas and help you see which direction you could go.

I do want to encourage you with just one idea to start with. I’ve met quite a few people who have 2-4 different ideas and they are passionate about all of them. I suggest starting with the one that feels most natural and comfortable. Once that first website and niche are coming along then you could start with the next. You don’t want to spread yourself too thin because at first you are trying to build Rankings in Google and building site trust where Google sees you as a valuable source of information on the topic.

Another reason I’d suggest just one topic at first is because when we are learning we won’t be doing everything right or producing the best content just yet. So I think if we choose one and go and learn and become better than all the websites and ideas following will be better products overall.

I’m so excited to see where this journey will take you. I look forward to hearing about it and hope will you leave feedback. How exciting to have a new venture and be able to have work that produces an income and we just love our job. When you like to talk about something it just makes it more like fun than work. Being a Mom, part of what I enjoy about building my website is that its my own time and I put on my music and get to just be me and share with you. It’s so refreshing and fun.

Talk to you soon,





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17 thoughts on “Choosing a niche – 8 lucrative niches you should consider.

  • October 8, 2018 at 7:34 pm

    This is a really important topic so I’m glad you’ve created this resource to help guide people through the steps of getting going picking a niche. I think that although passion is important, you should also try and make sure that your niche is profitable. Which do you think is the more important factor; profit or passion?

    I love your list of niches! Really creative and doesn’t just regurgitate the same old niche ideas. Thanks for sharing!

    • October 8, 2018 at 11:43 pm

      I agree that profitability is a factor.  I think it’s 50/50 in that you should be familiar and somewhat knowledgeable about the niche you are in.  I actually believe that just about every niche is profitable if done right.  But yes you do want to know how you will market it and if it’s going to be profitable.  Thanks for those great thoughts.  

  • October 8, 2018 at 7:34 pm

    Spreading myself too thin and coming up with too many ideas is my problem! I tend to idea jump, which gets me nowhere in the end. Do you have any ideas or tips for sticking to one idea until it’s a good time to start an new project? I end up with all of these great projects that are started but never finished, and they don’t grow too much when you don’t spend much time working on them consistently. I know the answer is to pick one and just stick with it, but that is hard for me for some reason. I know I’m holding myself back…any tips? 

    • October 9, 2018 at 1:51 am

      Hi Theresa,

      Great question!  If it were me, in the case of having too many ideas I would actually brainstorm on paper.  I’d pick the niche you know the MOST about.  That way you know you can easily produce content.  In this case I’d pick what I knew best OVER what I like the most.  I hope that makes sense.  

      Content is key for your website, for building authority, for having something for your readers when they come to your site.  So what do you ‘know’ best that you can write the most about.  That would be my suggestion of where to start.  And once you’ve got that site off to a great start then you can move on to something you might be more passionate about.  

      Any more questions I’m here to help and would love to see you succeed on your journey!


  • October 8, 2018 at 7:34 pm

    Fantastic post Melanie! Thank you for sharing. It took me so long to figure out what my niche was and I am still trying to find ways to get partners and affiliates based on my passion. The one reason I love WA and following blogs like yours is that you surround yourself with people who are like-minded and that can help open your mind to so many ideas. Sometimes I get mental blocks and then I read a post like this and it gets my brain flowing again. 

    • October 9, 2018 at 1:47 am

      Yes the journey can be overwhelming and sometimes I actually feel the information overload to be a bit paralyzing.  But then I breathe and realize I just have to be confident that I have something to say that is useful to someone.  I want my posts to be honest and useful.  I myself have hated going through a blog, signing up for an e-mail, getting a free e-book….and still haven’t learned anything because they only want me to sign up.  I want to tell people what they need to know, find them the tools and help them succeed.  

      So greatful for the WA community as well.  Thanks Cris for the great thoughts!

  • October 8, 2018 at 7:35 pm

    When I first started out.  Choosing a niche was the hardest part for me.  It’s something I had to really think about as I knew I was going to have to write a lot of content around it.  

    Where you talking about choosing a niche in which you are passionate about plus being able to answer questions is so important.  Everything is more enjoyable when you are comfortable with your niche

    I loved the section you did on googling your niche.  Although you should stick to your passion regardless of the competition etc, it’s still vitally important to do some research first.

    So many people are going to find this article helpful.  Thank you

    • October 9, 2018 at 1:45 am

      Thank you.  I appreciate the feedback.  I have found in my research that there isn’t really a niche too full for you to start in.  If a niche has lots of competition then it also has a large audience so there is still a piece of the pie to be had.  Great thoughts!

  • October 8, 2018 at 7:36 pm

    Nice post Melanie!

    I think the hardest part, when I first started out, was picking a niche. I spent more time deciding on what I wanted my niche to be but once I did, it was clear cut from there. Finding something that is really an interest to you is important and having passion while writing is key as well. 

    I like the choice of hiking gear as this will always be around and can be quite lucrative! Nice choices and well written!

    • October 9, 2018 at 1:43 am

      Thank You for your thoughts.  There are so many niches out there.  Honestly if people don’t really have a strong interest or hobby they could even find something easily enough by doing their own research on the internet and then turning that research into valuable information posts for those looking to purchase.  The statistics are getting higher and higher for the amount of people looking up products online before deciding to purchase.  That gives affiliate marketers a really great chance of providing that information and the links to the products.  

  • October 8, 2018 at 7:43 pm

    I am so glad I came across your site. I have heard about affiliate marketing and how I could make money doing it, but I have never heard it explained so clearly. I have been taken advantage of by some promotions that were there just to make the promoter money, but Wealthy Affiliate seems to be a different kind of promotion. The SEO tool you mentioned, Jaaxy, if it does what you say, it is worth more than what you said. I have seen some keyword tools that charge a couple of hundred dollars a month.
    I am going to take your advice and define my niche and then check into Wealthy Affiliate and see if it will be a good fit for me.
    Thanks for the info. I wish you the best and may God bless you in your business.

  • October 8, 2018 at 7:44 pm

    There are lots of niches you can choose when deciding on the business, You have mentioned some great ideas for beginners, I especially like the cake decorations, that is one niche I never thought of but it’s a great idea for anyone who has a passion in the bakery. Great job in providing some idea for the Mompreneur journey.

    • October 9, 2018 at 1:41 am

      Thank you for the kind words.  I found it really overwhelming when I started and I find when someone throws the ideas out there that beginners can have a better understanding of what a niche looks like.  I mean it can be as simple as Bath Towels or as complicated as Build Your own computer.  There are over 3 billion consumers online so there really is something for everyone.  

  • October 8, 2018 at 7:45 pm

    I am so glad I came across your site.  I have heard about affiliate marketing and how I could make money doing it, but I have never heard it explained so clearly.  I have been taken advantage of by some promotions that were there just to make the promoter money, but Wealthy Affiliate seems to be a different kind of promotion.  The SEO tool you mentioned, Jaaxy, if it does what you say, it is worth more than what you said.  I have seen some keyword tools that charge a couple of hundred dollars a month.I am going to take your advice and define my niche and then check into Wealthy Affiliate and see if it will be a good fit for me.Thanks for the info.  I wish you the best and may God bless you in your business.

    • October 9, 2018 at 1:39 am

      Thank you for your comments.

      I want to mention 2 things:

      1) Wealthy Affiliate is a program like no other.  All of the training is available, step by step PLUS a community of thousands of others who are more than happy to help answer questions.  Their share their tips and tell you how they are successful and help you be successful too.  It’s really unique and totally worth your time.

      2) Jaaxy is a really awesome tool that Kyle & Carson (the creators of Wealthy Affiliate and Jaaxy) have given for a VERY affordable price (Jaaxy lite comes WITH Wealthy Affiliate membership).  It helps take the guesswork out of SEO and which keywords would be good for your web posts so that you can more easily get ranked and get your information to your audience.  It does a whole lot more than that…which I explain in my post Jaaxy The Ultimate Keyword tool.

      I hope you find all the information you’re looking for and don’t hesistate to ask for help if you need.


  • October 8, 2018 at 7:48 pm

    Hi Melanie,

    As a new affiliate marketer your topic is extremely helpful.  I am still working on my niche as I think I need to become a bit more knowledgeable in the research.  Thank you for that.

    Am learning the value of how to pick a niche as I have found that my current niche has me realising how I have run out of things to post.  I pretty much said it all in the 2 posts I did. However, this is why this topic you have posted is so very important for the likes of me, for example.

    There is a whole lot to learn about this topic, but you have put it in a way that it does not have to be as complicated as I have turned it in to.  I appreciate that.


    • October 9, 2018 at 1:35 am

      So glad you found the information helpful.  That’s what I want.  To help the readers find the answers they were looking for.  To find useful tips and tricks that really help build a business.  It doesn’t have to be complicated and the longer I’ve been online with Affiliate Marketing you realize that it really is about great content and using keywords.  The traffic will find you if you are doing those two things.  There are more and more people every day looking for information.  You have answers to their questions.  Great stuff and all the best!


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